Need to Grow Your Wedding Supply Business? Embrace the DIY Wedding Trends
DIY Wedding Supplies. Beautiful and Unique Custom Wedding Ribbons and Décor AT Wholesale Prices
Though every bride wants her wedding to be beautiful and unique, custom wedding décor often comes with a high price tag. In an effort to achieve the look they want on a budget they can afford, many brides are turning to do-it-yourself decorations. Even when money is not necessarily an issue, brides may have wedding themes that are so unique, they have to consider hand-making certain decorations to obtain what they can’t find on the market.
Thanks to the advent of Pinterest, inspiration for a DIY wedding is easy to find, and the internet has endless tutorials for wedding-related decorations and craft projects. Between blogs, Instagram and other social media sites, brides have limitless access to ideas and information, making the DIY wedding trend one that is here to stay.
If you’re in the wedding-related business, however, the DIY wedding movement presents a unique challenge. Instead of spending their dollars with wedding suppliers, brides are flocking to craft stores for their wedding decoration needs. Diversifying your business to embrace the DIY desires of brides may be just what you need to stay competitive in this changing market. If you already offer basic wedding decorations or special event supplies, you may want to consider adding more craft items that will appeal to those do-it-yourselfers. Consider finding a wholesaler who can guide you as to what materials would be a safe bet for your business to offer, such as wholesale ribbon supplies, wholesale pearls and wholesale rhinestone stickers. You can also search wedding DIY projects to see what materials are most commonly used.
Another avenue to consider when adjusting your business strategy to include DIY supplies is the immense popularity of personalized items. Monograms remain a stylish staple, and the option of personalization holds a huge appeal for many brides. Adding customizable products, such as wholesale personalized ribbon, would be an instant way to attract brides away from the craft stores and to your wedding supply business.
If you’re skeptical about incorporating craft-oriented merchandise into your offerings, consider the wider marketing appeal you will gain. Furthermore, while small craft items, such as the wholesale ribbon supplies, may not drastically alter your profit margins alone, they could be gateway items that get potential brides in the door. A bride may come to your business to find that wholesale personalized ribbon you carry, but while there, she’ll discover the full spectrum that your wedding-related business has to offer. Any savvy business owner knows that making customer contact is half the battle. By adding supplies that appeal to the DIY wedding market, you will give your more profitable good and services the exposure you need to grow your business.
If you’re looking for a comprehensive wholesaler of wedding supplies, Wholesale Wedding Superstore is your one-stop-shop for wholesale wedding decorations and craft items.
Whether it’s wholesale ribbon supplies, wholesale pearls or rhinestone stickers, or other decorations, we have what you need at competitive prices. As Australia’s leading importer of wedding and event supplies, we’ve built a global business by providing quality wholesale wedding supplies to retailers, hotels and venues around the world.
